The art of precision: why DITA eyewear redefines luxury frames
Many brands use the ‘luxury’ label, but few can truly claim that their products offer something completely unique and personal. In a world where mass production at low cost is the norm - and workers are often exploited rather than celebrated - DITA offers a refreshing antidote to fast fashion and disposable products. Here, we explore why the brand redefines the concept of luxury eyewear.
History and tradition
DITA eyeglasses and sunglasses are produced by master craftsmen who have honed their skills over decades. These are people who have an intimate knowledge of the products they create and who are invested in their work. While the brand does use factories, in which a blend of traditional and modern techniques come together, these are some of the oldest and most respected factories in the world - and some have been in the same family for generations. Each DITA frame is crafted in the context of this rich history by artisans who are revered for their talent.
Materials
Quality materials make all the difference to the durability of eyewear. By using one of the highest grades of Beta-titanium, as well as Japanese acetate, DITA glasses offer the wearer a lightweight feel, exceptional strength, and resistance to corrosion. What’s more, while many manufacturers process large quantities of acetate frames cheaply, DITA’s acetate is slowly tumbled in genuine, hand-cut bamboo chips, providing a higher quality finish. Touches such as 18k gold-plated accents elevate selected pieces, reinforcing the shift from functional accessory to work of art.
The work of artisans
The crafting of a single DITA frame can involve as many as 100 artisans and master craftsmen, and takes up to eight months of work. Each frame’s shape, fit and finish is constantly evaluated throughout the process to ensure imperfections are eliminated. The hinges and signature ‘hex’ rivets are also custom made in-house before being hand-fitted to each frame. With this level of precision, wearers can be sure that a high level of effort and attention has gone into their eyewear - and it’s this that makes an item luxurious.
Customisation
A hallmark of luxury is customisation - offering buyers the opportunity to make their chosen product entirely unique. In addition to being able to select from various frame and lens colours, the brand offers a custom engraving service, allowing wearers to create truly unique statement pieces that complement their individual style.
Timelessness
DITA eyewear isn’t something you wear for a season and then forget. The brand imbues its frames with a sense of timelessness, blending the elegance of vintage design with the utmost in quality and craftsmanship. These are investment pieces, designed to withstand years of use and complement the ever-changing trends in fashion, whether the current look is sharp tailoring and structured silhouettes or bold layering and oversized knits.
Discover DITA eyewear at The Eye Establishment
At The Eye Establishment we have a selection of DITA luxury eyewear for discerning customers to explore. Discover the shape and style that suits you, and enjoy a range of special offers delivering exceptional value. Browse our stock online or visit our Kensington and Chelsea opticians for an eye exam and a choice of premium eyewear.