Eyevan: Why these Japanese handmade frames are worth the hype
For most of the 20th century, eyewear served a purely functional purpose. People bought glasses to correct their vision with minimal thought for the style, shape and colour of their frames. In the 1970s, this all changed, and it was during the rise of glasses as a fashion accessory that Japanese brand Eyevan was born. Here, we explore why Eyevan products have gained international renown.
Quality craftsmanship
The quality of Japanese craftsmanship is undisputed in many industries - and eyewear is no exception. Japan is highly regarded for its artisans’ dedication, attention to detail and reverence for materials, virtues which are epitomised by Eyevan frames. The brand offers an antidote to mass production, hand drawing each product before it is skilfully crafted by master artisans who adhere to traditions that span generations. As such, every pair of glasses and sunglasses is an inherent example of Japanese culture.
This expert craftsmanship is supported by a carefully considered choice of materials. Surgical-grade titanium and mineral glass offer unparalleled durability and visual clarity, delivering optimal comfort to wearers. Indeed, such is the precision with which Eyevan frames are made, around 100 hours is spent simply polishing the surface of the Eyevan Webb via a ten-step process. This contributes to the frame’s ability to accommodate various face shapes and nose heights.
Meticulous manufacture
Unlike many global brands, Eyevan prides itself on the hand-finished aspect of its products. A perfect shine is achieved on each frame not by a numerical process, but by the focus and experience of the craftsman producing it. As a result, no two pairs of Eyevan glasses are the same. Moreover, it takes some 50 artisans to complete almost 400 meticulous steps before a frame is approved for sale, making these products a work of art as much as a practical accessory.
Sustainability
The emphasis on quality also has a functional aspect: sustainability. By producing frames that are made with premium materials, Eyevan expects its glasses and sunglasses to last between five and ten years. These are not accessories to be worn for one season and then casually discarded, they are an investment that will remain with wearers through the highs, lows, joys and challenges of their lives.
Celebrity endorsement
Eyevan is not a brand that has relied on paid celebrity collaborations to enhance its image. The understated design of its products is complemented by the way in which their quality is allowed to speak for itself - and it is this that has earned the manufacturer a celebrity following. Eyevan sunglasses have famously been seen perched on the noses of Madonna and Princess Diana, as well as actor Brad Pitt and pop star Justin Bieber.
Eyevan at The Eye Establishment
If you’re looking for the perfect pair of Eyevan glasses or sunglasses to complement your personal style, let the experts at The Eye Establishment help. We have a range of products from this premium brand and can help you select a frame that suits you. Browse our online store or visit us in Kensington or Chelsea for tailored assistance.