8 iconic DITA frames
DITA has earned a reputation for creating some of the most innovative and high-quality frames in the world. Founded in 1995, DITA is known for its bold shapes and quality manufacturing, making it a must-have brand for celebrities, athletes, musicians and fashionistas alike. Here, we explore some of the most iconic eyewear from this exceptional producer’s past and present.
1. DITA Mac (2001)
One of DITA’s most innovative frames, the Mac had an oversized, wraparound style that met with disdain upon its launch. However, the 12 base curvature of the lens and the frame’s bold, unapologetic aesthetic soon acquired it a cult following, making it one of the most recognisable accessories of its time.
2. DITA Supa Dupa (2005)
Another daring design, the Supa Dupa went against the trend of small frames, instead going for a large, striking look. This piece arguably started the world’s obsession with oversized frames, attracting fans such as Britney Spears and the Olsen twins.
3. DITA Midnight Special (2008)
DITA’s first foray into a floating side rim design, the Midnight Special is inspired by Hollywood’s Golden Age. It incorporates a titanium frame and temples, as well as two-tone metal plating, delivering a classic look that continues to be popular more than 15 years after its initial launch.
4. DITA Statesman (2009)
The bestselling DITA optical frame in the brand’s history, the Statesman has been through six iterations and also takes its inspiration from Hollywood’s Golden Age. The Statesman Three and Statesman Six continue to be popular thanks to their acetate brow and metal rim, which celebrate an age of creativity and timeless style.
5. DITA Mach-One (2011)
The overall bestselling frame in DITA’s history, the Mach-One dared to push the limits of manufacturing and detail at the time. It is inspired by the fastest examples in the automotive, nautical and aviation industries, bringing the navigator style up to date with diamond patterning, nose pads and double nylor detail. Fans of the frame include Dwayne Johnson and Jennifer Lopez.
6. DITA Flight.006 (2016)
The sixth iteration of the Flight series, the DITA Flight.006 is a frame that gained legendary status thanks to its appearance in Spiderman: Far From Home. Known in the film as E.D.I.T.H. it forms a key part of the plot. The classic navigator shape draws inspiration from the post-war years and is enhanced by an acetate and titanium rim, diamond pressed detailing, and a titanium brow bar.
7. DITA Narcissus (2020)
The DITA Narcissus frame explores the interplay of angular silhouettes, the shift from analogue to digital technology and the bold, muscular proportions of womenswear - all central to 1980s culture. Inspired by the subversion of gender roles in that era, it has been seen on the noses of strong, confident women such as Nicki Minaj and Natalie Portman.
8. DITA Showgoer (2023)
The 2024 Oscars saw Ryan Gosling sporting the DITA Showgoer frame while delivering a rendition of ‘I’m Just Ken’. Available for both optical and sunglasses, this frame modernises the 1950s cat-eye shape with angular dimensions, taking its inspiration from French new wave cinema.
Discover DITA frames
The fashion-conscious can buy DITA sunglasses at The Eye Establishment in Kensington. Our boutique optician stocks a selection of the most renowned DITA men’s sunglasses, women’s sunglasses and optical glasses, all of which can be tailored to suit your needs and personal style. Visit us today to find the perfect DITA frames.