{"title":"DITA","description":"\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cimg height=\"65\" width=\"315\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/0492\/5996\/files\/dita-logo-1_480x480.png?v=1653075472\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cstrong\u003eHANDMADE IN JAPAN\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eDita Eye wear\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003eFrom luxurious acetates and custom hardware to elegantly sculpted lightweight titanium, the list of DITA’s innovations in eyewear is unrivaled, offering a vision for the future as memorable as its past.\u003cspan data-mce-fragment=\"1\"\u003eOur independent optician\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003es\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e offer a wide range\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eof \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eDita eyeglasses, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003efrom clear to coloured and non-prescri\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eption \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eto \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eDita prescription glasses. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cp\u003eFounded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 25 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHave a look at our selection of Dita \u003c\/span\u003e\u003cspan\u003eglasses.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cspan\u003eIncludes: Original DITA case - Original DITA cloth - 1 Year Manufacturers Warranty\u003c\/span\u003e\u003c\/h5\u003e\n\u003ch5 style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/dita.com\/apps\/store-locator\/\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cem\u003eWe are official authorised retailers for \u003c\/em\u003eDITA\u003cem\u003e Eyewear.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h5\u003e","products":[{"product_id":"dita-wasserman-optical","title":"DITA - WASSERMAN OPTICAL","description":"\u003cp style=\"white-space: pre-wrap; text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWasserman introduces Art Deco influences to DITA’s signature range of bold acetate eyewear, adorning a classic, wearable shape with judiciously crafted titanium details.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eDESIGN THAT FINDS BEAUTY IN PURPOSE:\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA new, wire-core titanium temple design adds strength and style to an elegant all-acetate front frame: the external\/internal construction technique reinforces the temple along the outside edge, and rests within the temple tip for maximum comfort.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCRAFTSMANSHIP THAT CELEBRATES THE UNSEEN:\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eElegant flourishes of detail, from the ridged titanium temple to the comb-lined acetate temple tip, add a luxurious finish to a minimalistic profile.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCULTURE THAT TRANSCENDS CONVENTION:\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe chamfered edging along Wasserman’s acetate front frame evokes the heroic proportions Art Deco structures and sculpture, introducing a touchstone that recurs throughout the collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0; color: #000000;\"\u003eProduct Details\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":14849,\"3\":{\"1\":0},\"12\":0,\"14\":{\"1\":2,\"2\":2173750},\"15\":\"-apple-system, BlinkMacSystemFont, \\\"San Francisco\\\", \\\"Segoe UI\\\", Roboto, \\\"Helvetica Neue\\\", sans-serif\",\"16\":11}' data-sheets-value='{\"1\":2,\"2\":\"Material: Metal \/ Acetate\"}'\u003eEye 52mm \/ Bridge 22mm \/ Temple 145\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":14849,\"3\":{\"1\":0},\"12\":0,\"14\":{\"1\":2,\"2\":2173750},\"15\":\"-apple-system, BlinkMacSystemFont, \\\"San Francisco\\\", \\\"Segoe UI\\\", Roboto, \\\"Helvetica Neue\\\", sans-serif\",\"16\":11}' data-sheets-value='{\"1\":2,\"2\":\"Material: Metal \/ Acetate\"}'\u003eMaterial: Acetate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eAcetate Front Frame\u003c\/li\u003e\n\u003cli\u003eDual Acetate \u0026amp; Titanium Temple With Press Line Detail And Contrast Finish\u003c\/li\u003e\n\u003cli\u003eDita’S Unique Hex Screw Hinges\u003c\/li\u003e\n\u003cli\u003eAvailable In Asian Fit\u003c\/li\u003e\n\u003cli\u003eMade In Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Eye Establishment","offers":[{"title":"BLACK - YELLOW GOLD","offer_id":40005133107254,"sku":null,"price":380.0,"currency_code":"GBP","in_stock":false},{"title":"TORTOISE - ANTIQUE SILVER","offer_id":40005133140022,"sku":null,"price":530.0,"currency_code":"GBP","in_stock":false},{"title":"SATIN CRYSTAL GREY - WHITE GOLD","offer_id":40005133172790,"sku":null,"price":530.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/0492\/5996\/products\/BLACK_-_YELLOW_GOLD_1_b37e0f3a-2334-4b7e-9c78-bdb404d4891b.webp?v=1647703871"},{"product_id":"dita-ash-1","title":"DITA -ASH (+)","description":"\u003cp style=\"white-space: pre-wrap; text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eASH(+) builds upon perfection. An updated version of DITA’s iconic ASH optical, ASH was inspired by creating a frame that is almost weightless. The concept of floating and the almost dreamlike state it triggers is mirrored in the inception of an almost weightless optical frame. ASH (+) refuses to sacrifice style, cementing its place as an optical essential for DITA’s design repertoire. ASH (+) features an ultra lightweight Japanese acetate frame front in new colorways and updated two-tone titanium temples, inspired by the Japanese tsuba. The heart and soul of DITA - the classic, semi-round ASH(+) showcases an elegant keyhole bridge emphasized by the functional beauty of DITA’s proprietary hex screw system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0; color: #000000;\"\u003eProduct Details\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Material: Metal \/ Acetate\"}' data-sheets-userformat='{\"2\":14849,\"3\":{\"1\":0},\"12\":0,\"14\":{\"1\":2,\"2\":2173750},\"15\":\"-apple-system, BlinkMacSystemFont, \\\"San Francisco\\\", \\\"Segoe UI\\\", Roboto, \\\"Helvetica Neue\\\", sans-serif\",\"16\":11}'\u003eEye 47mm \/ Bridge 21mm \/ Temple 148\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Material: Metal \/ Acetate\"}' data-sheets-userformat='{\"2\":14849,\"3\":{\"1\":0},\"12\":0,\"14\":{\"1\":2,\"2\":2173750},\"15\":\"-apple-system, BlinkMacSystemFont, \\\"San Francisco\\\", \\\"Segoe UI\\\", Roboto, \\\"Helvetica Neue\\\", sans-serif\",\"16\":11}'\u003eMaterial: Metal \/ Acetate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eUltra-Thin Lightweight Japanese Acetate Front Frame \u003c\/li\u003e\n\u003cli\u003eKeyhole Bridge \u003c\/li\u003e\n\u003cli\u003eTitanium Pressed Temples With Two Tone Coloration \u003c\/li\u003e\n\u003cli\u003eDita’s Unique Hex Screw Hinges \u003c\/li\u003e\n\u003cli\u003eCustom Titanium Nose Pads With Diamond Pressed Detail \u003c\/li\u003e\n\u003cli\u003eHandcrafted In Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Eye Establishment","offers":[{"title":"MATTE BLACK - BLACK IRON","offer_id":40005155848246,"sku":null,"price":380.0,"currency_code":"GBP","in_stock":true},{"title":"AMBER MAPLE - ANTIQUE YELLOW GOLD","offer_id":40005155881014,"sku":null,"price":550.0,"currency_code":"GBP","in_stock":false},{"title":"MATTE NAVY - SILVER - WHITE GOLD","offer_id":40005155913782,"sku":null,"price":380.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/0492\/5996\/products\/MATTE_BLACK_-_BLACK_IRON_1.webp?v=1647704028"},{"product_id":"dita-buckeye","title":"DITA -BUCKEYE (+)","description":"\u003cp style=\"white-space: pre-wrap; text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBUCKEYE(+) builds upon perfection. An updated version of DITA’s iconic BUCKEYE optical, it was born out of a deep respect of the Japanese eye for blending essentials with beauty. Inspired by the Japanese tsuba, which is a fundamental element to the mounting of a sword and often features highly decorative elements. BUCKEYE (+) marries the essential aspects of having a lightweight optical frame without sacrificing style. BUCKEYE (+) is an ultra lightweight Japanese acetate frame front in new colorways and updated two-tone titanium temples. The heart and soul of DITA - the classic, yet contemporary BUCKEYE(+) showcases an elegant keyhole bridge emphasized by the functional beauty of DITA’s proprietary hex screw system.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0; color: #000000;\"\u003eProduct Details\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Material: Metal \/ Acetate\"}' data-sheets-userformat='{\"2\":14849,\"3\":{\"1\":0},\"12\":0,\"14\":{\"1\":2,\"2\":2173750},\"15\":\"-apple-system, BlinkMacSystemFont, \\\"San Francisco\\\", \\\"Segoe UI\\\", Roboto, \\\"Helvetica Neue\\\", sans-serif\",\"16\":11}'\u003eEye 47mm \/ Bridge 20mm \/ Temple 148\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Material: Metal \/ Acetate\"}' data-sheets-userformat='{\"2\":14849,\"3\":{\"1\":0},\"12\":0,\"14\":{\"1\":2,\"2\":2173750},\"15\":\"-apple-system, BlinkMacSystemFont, \\\"San Francisco\\\", \\\"Segoe UI\\\", Roboto, \\\"Helvetica Neue\\\", sans-serif\",\"16\":11}'\u003eMaterial: Metal \/ Acetate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eUltra-Thin Lightweight Japanese Acetate Front Frame \u003c\/li\u003e\n\u003cli\u003eKeyhole Bridge \u003c\/li\u003e\n\u003cli\u003eTitanium Pressed Temples With Two Tone Coloration \u003c\/li\u003e\n\u003cli\u003eDita’s Unique Hex Screw Hinges \u003c\/li\u003e\n\u003cli\u003eCustom Titanium Nose Pads With Diamond Pressed Detail \u003c\/li\u003e\n\u003cli\u003eHandcrafted In Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Eye Establishment","offers":[{"title":"MATTE BLACK - BLACK IRON","offer_id":40005161549878,"sku":null,"price":380.0,"currency_code":"GBP","in_stock":false},{"title":"AMBER MAPLE - Timber Brown - White Gold","offer_id":40005161582646,"sku":"","price":380.0,"currency_code":"GBP","in_stock":true},{"title":"NAVY - SILVER - WHITE GOLD","offer_id":40005161615414,"sku":null,"price":380.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/0492\/5996\/products\/MATTE_BLACK_-_YELLOW_GOLD_1_6fd7b79f-4928-471b-9791-c4d4890c39fa.webp?v=1647704150"},{"product_id":"dita-miwah","title":"DITA - MIWAH","description":"\u003cp style=\"white-space: pre-wrap; text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDITA’s Miwah is a quintessential optical shape with an updated look. The interplay between its round lens shape and the outer cat eye silhouette create a striking design that is sophisticated yet playful. As with all DITA glasses, this classic is done our way. From the high-quality acetate to the proprietary hex screws and hinge to custom wire-core temples, nothing is overlooked. Miwah is the perfect luxury eyewear staple for everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0; color: #000000;\"\u003eProduct Details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEye 51mm \/ Bridge 17mm \/ Temple 145mm\u003c\/li\u003e\n\u003cli\u003eMaterial: Acetate\u003c\/li\u003e\n\u003cli\u003eHigh quality Japanese acetate frame and sculpted temples\u003c\/li\u003e\n\u003cli\u003eCustom wire core with intricate pressed detail\u003c\/li\u003e\n\u003cli\u003eDITA proprietary hex screws and hinge\u003c\/li\u003e\n\u003cli\u003eAlso available in alternative fit with adjustable titanium nose pads\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Eye Establishment","offers":[{"title":"BLACK","offer_id":40005339480118,"sku":null,"price":300.0,"currency_code":"GBP","in_stock":true},{"title":"CRYSTAL CLEAR","offer_id":40005339512886,"sku":null,"price":300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/0492\/5996\/products\/BLACK_1_f2959f62-994e-49da-aa0d-5e00e34577a9.webp?v=1647700309"},{"product_id":"dita-lineus-1","title":"DITA - LINEUS","description":"\u003cp style=\"white-space: pre-wrap; text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/dita.com\/products\/lineus-clip\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/dita.com\/products\/lineus-clip\"\u003e* SUN CLIP SOLD SEPARATELY\u003c\/a\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLineus introduces DITA’s most innovative sun clip concept to date, adapting the label’s signature cutout acetate frames to achieve a simple, elegant solution for convertible sun lenses.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eDESIGN THAT FINDS BEAUTY IN PURPOSE:\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA traditional clip-on lenses require four hooks to securely fasten the clip to the front frame; Lineus features a notch beneath the temple, allowing a sun clip to seamlessly attach to the frame’s exposed titanium core using just two side hooks.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCRAFTSMANSHIP THAT CELEBRATES THE UNSEEN:\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLineus’s temples feature two pieces of acetate, connected by a titanium core; the titanium allows for flexibility and reduces tension at a critical juncture, ensuring comfort while repeating the frame’s signature cutout detail.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCULTURE THAT TRANSCENDS CONVENTION:\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eElegant solutions to technical problems are a hallmark of DITA’s commitment to optical innovation. Lineus reduces mechanical tension through the frame through clever construction, and limits the need for users to touch the clip-on lens with their hands while affixing it to the frame.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0; color: #000000;\"\u003eProduct Details\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":14849,\"3\":{\"1\":0},\"12\":0,\"14\":{\"1\":2,\"2\":2173750},\"15\":\"-apple-system, BlinkMacSystemFont, \\\"San Francisco\\\", \\\"Segoe UI\\\", Roboto, \\\"Helvetica Neue\\\", sans-serif\",\"16\":11}' data-sheets-value='{\"1\":2,\"2\":\"Material: Metal \/ Acetate\"}'\u003eEye 49mm \/ Bridge 21mm \/ Temple 145mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":14849,\"3\":{\"1\":0},\"12\":0,\"14\":{\"1\":2,\"2\":2173750},\"15\":\"-apple-system, BlinkMacSystemFont, \\\"San Francisco\\\", \\\"Segoe UI\\\", Roboto, \\\"Helvetica Neue\\\", sans-serif\",\"16\":11}' data-sheets-value='{\"1\":2,\"2\":\"Material: Metal \/ Acetate\"}'\u003eMaterial: Acetate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eAcetate Front Frame And Temples\u003c\/li\u003e\n\u003cli\u003eAcetate Cut Outs To Expose Metal Details And An Innovative Clip Mounting System\u003c\/li\u003e\n\u003cli\u003eDita’S Unique Hex Screw Hinges\u003c\/li\u003e\n\u003cli\u003eAvailable In Alternative Fit With Adjustable Nose Pads\u003c\/li\u003e\n\u003cli\u003eMade In Japan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Eye Establishment","offers":[{"title":"BLACK - WHITE GOLD","offer_id":40005349802038,"sku":"","price":620.0,"currency_code":"GBP","in_stock":false},{"title":"TORTOISE - GUN METAL","offer_id":40005349834806,"sku":"","price":530.0,"currency_code":"GBP","in_stock":false},{"title":"CRYSTAL - YELLOW GOLD","offer_id":40005349867574,"sku":null,"price":620.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/0492\/5996\/products\/BLACK_-_WHITE_GOLD_1_c64202f3-8e85-48bf-93aa-a6dc4ee8a16e.webp?v=1647697489"},{"product_id":"dita-ficta-1","title":"DITA - FICTA","description":"\u003cp style=\"white-space: pre-wrap; text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe elegant and demure sister to DITA’s Showgoer frame, the Ficta takes similar construction details and evolves them with a gentler, round shape.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eDESIGN THAT FINDS BEAUTY IN PURPOSE:\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003eBeautifully polished with a slender titanium inlay along the brow, the Ficta adds an element of sophistication to a classic silhouette.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCRAFTSMANSHIP THAT CELEBRATES THE UNSEEN:\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003eFicta features an array of luxurious details like custom wire core for the discerning eyewear enthusiast.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCULTURE THAT TRANSCENDS CONVENTION:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e Inspired by the cool screen sirens of French new wave cinema, Ficta tantalizes with the possibility of concealed identities.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp style=\"margin: 0; color: #000000;\"\u003eProduct Details\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Eye 47mm \/ Bridge 22mm \/ Temple 145\"}' data-sheets-userformat='{\"2\":14849,\"3\":{\"1\":0},\"12\":0,\"14\":{\"1\":2,\"2\":2173750},\"15\":\"Arial\",\"16\":11}'\u003eEye 53mm \/ Bridge 16mm \/ Temple 145mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Material: Metal \/ Acetate\"}' data-sheets-userformat='{\"2\":14849,\"3\":{\"1\":0},\"12\":0,\"14\":{\"1\":2,\"2\":2173750},\"15\":\"-apple-system, BlinkMacSystemFont, \\\"San Francisco\\\", \\\"Segoe UI\\\", Roboto, \\\"Helvetica Neue\\\", sans-serif\",\"16\":11}'\u003eMaterial: Metal \/ Acetate\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e","brand":"The Eye Establishment","offers":[{"title":"BLACK\/ROSE GOLD","offer_id":40005383585846,"sku":null,"price":550.0,"currency_code":"GBP","in_stock":false},{"title":"TORTOISE\/WHITE GOLD","offer_id":40005383618614,"sku":"","price":380.0,"currency_code":"GBP","in_stock":false},{"title":"NAVY\/GOLD","offer_id":40005383651382,"sku":null,"price":550.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/0492\/5996\/products\/BLACK_ROSE_GOLD_1.webp?v=1647696573"},{"product_id":"dita-flight-008","title":"DITA - FLIGHT 008","description":"\u003cdiv data-pf-type=\"ProductPreview\" class=\"sc-cjrPHo TiBnX pf-3_\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"shopify-section-product-template\" class=\"shopify-section\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"ProductSection-7015494320291\" class=\"product-section\" data-section-id=\"7015494320291\" data-section-type=\"product\" data-product-title=\"FLIGHT.008\" data-product-handle=\"flight-008\" data-image-zoom=\"true\" data-history=\"true\" data-modal=\"false\" data-mce-fragment=\"1\" swatch-generated=\"\/products\/flight-008\"\u003e\n\u003cdiv class=\"page-content\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"page-width\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"product-single__description-full rte\" style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eFlight-Eight is a continuation of DITA’s celebrated flight series that delivers a new athletic shape for aviation enthusiasts.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eDESIGN THAT FINDS BEAUTY IN PURPOSE:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e A rectangular navigator shape that is sculpted in an elegant, lightweight frame composed of high-end titanium for unparalleled strength and flexibility.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCRAFTSMANSHIP THAT CELEBRATES THE UNSEEN:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e A sinuously sculpted titanium front frame affixed to slender acetate lens rims, Flight.008’s custom titanium nose pads and diamond-pressed titanium temples reflect a culture of craft that has endured for nearly 25 years.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCULTURE THAT TRANSCENDS CONVENTION:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e A tribute to the supersonic military aircraft of the 1970s and the pilots who popularized the classic aviator style.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-product-collection-links\" class=\"shopify-section\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin: 0; color: #000000;\" data-mce-style=\"margin: 0; color: #000000;\"\u003eProduct Details\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Eye 47mm \/ Bridge 22mm \/ Temple 145\"}' data-sheets-userformat='{\"2\":14849,\"3\":{\"1\":0},\"12\":0,\"14\":{\"1\":2,\"2\":2173750},\"15\":\"Arial\",\"16\":11}'\u003eEye 53mm \/ Bridge 21mm \/ Temple 144mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-userformat='{\"2\":14849,\"3\":{\"1\":0},\"12\":0,\"14\":{\"1\":2,\"2\":2173750},\"15\":\"-apple-system, BlinkMacSystemFont, \\\"San Francisco\\\", \\\"Segoe UI\\\", Roboto, \\\"Helvetica Neue\\\", sans-serif\",\"16\":11}' data-sheets-value='{\"1\":2,\"2\":\"Material: Metal \/ Acetate\"}'\u003eMaterial: Metal \/ Acetate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eDita Flight-Series Frame\u003c\/li\u003e\n\u003cli\u003eTitanium Front Frame, Bridge Piece And Brow Bar\u003c\/li\u003e\n\u003cli\u003eCustom Acetate Lens Rim Inserts\u003c\/li\u003e\n\u003cli\u003eTITANIUM TEMPLES WITH DIAMOND PRESSED DETAIL\u003c\/li\u003e\n\u003cli\u003eCustom Titanium Nose Pads With\u003c\/li\u003e\n\u003cli\u003eDiamond Pressed Detail\u003c\/li\u003e\n\u003cli\u003e100% Uva And Uvb Lens With Anti-Reflective Coating\u003c\/li\u003e\n\u003cli\u003eMade In Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e","brand":"The Eye Establishment","offers":[{"title":"SMOKE GREY CRYSTAL\/BLACK PALLADIUM","offer_id":40047451078710,"sku":null,"price":440.0,"currency_code":"GBP","in_stock":false},{"title":"MATTE BLACK\/GOLD","offer_id":40047451111478,"sku":null,"price":440.0,"currency_code":"GBP","in_stock":true},{"title":"NAVY\/BLACK IRON","offer_id":40047451144246,"sku":null,"price":550.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/0492\/5996\/products\/FLIGHT.008_DTS134-53-01_Angle_1080x_07a51d5d-7330-42c5-a9a2-dae7c875f789.webp?v=1651242723"},{"product_id":"copy-of-dita-aegeus","title":"DITA - SIGLO","description":"\u003cp style=\"text-align: center; white-space: pre-wrap;\"\u003e\u003cspan\u003eThis round Dita optical comes in a Navy - Gold Colour\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center; white-space: pre-wrap;\"\u003e\u003cbr\u003e\u003cspan\u003eEach Dita frame is expertly crafted with as many as 320 separate production stages and taking upto 8 months to complete. 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